Is timing really everything?

Posting when most of your followers are online can lead to more interactions. Different businesses and platforms have their unique peak times.

For instance, a LinkedIn update might do well during office hours, whereas an Instagram post could be more popular after work. Also, don't forget about the location of your audience. If they're spread across various time zones, you'll want to find a spot that reaches the majority. It's great that right now many social media platforms provide tools that show when your followers are most active and this data can help guide you in the right direction. If they're spread across various time zones, you'll want to find a spot that reaches the majority. By understanding your audience's habits, you can optimise your posting schedule.

These posting times might help you to better understand the nature of each network. Remember, these are unique for each brand, but this can give you a glimpse into the tendencies:

Facebook: weekdays, 9am-14pm

Instagram: weekdays, 10am-3pm; Saturdays around 11am

Twitter: B2B - weekdays, 9am-4pm; B2C - weekends & Wednesdays, around noon.

LinkedIn: weekdays, especially Tuesday to Thursday, during early mornings, lunchtimes, and early evenings.

Pinterest: evenings, especially 8pm-11pm on weekends.

TikTok: early mornings (6am-10am) and evenings (7pm-11pm).

Snapchat: late afternoon to early evening, 4pm - 7pm

So technically, if you post something at 10am, it should work for almost all of the social networking sites, except Snapchat and Pinterest when your sweet spot is the evening.