3-2-1 we are live! How to make sure it all doesn't go horribly wrong?

Live broadcasts on platforms like YouTube, Instagram, and Facebook have become a widespread method for brands, influencers, and everyday users to engage their audience in real time. It's amazing, though - how can we prepare to make sure it all goes well and we're truly ready for the live session?

First, let's go over the technical stuff - make sure you have a stable internet connection - it might be a good idea to test your speed and possibly even hardwire your connection to avoid any lags or drops. Trust me on this one. And also, to sound your best, don't hesitate to invest in a good quality microphone and camera. Test them beforehand, and check for any background noises or visual disturbances. Even if all of the aforementioned is done, have a backup plan as technical glitches can still occur. Have a backup device ready, and if possible, a secondary internet source in case of unforeseen issues.

Next, to the content. You absolutely must rehearse. I know that this is usually skipped as an unnecessary thing, but believe me - it's mostly what makes the difference between a successful broadcast and an unsuccessful one. Have structure ready on paper. Stay on the topic. And then and ONLY then allow for the element of spontaneity. 

Don't forget that live broadcasts are one of the best ways to engage the audience - ask them questions, create polls, encourage live comments and this will make the session way more interesting. I suggest you assign this task to somebody else (a person who is not talking on the video) as this might help the whole stream go smoother. And while you're at it, decide what is the thing you would like the viewers to do. Do you want them to buy the product? Visit the website or maybe just to follow your page? Whatever it is, make sure it's clear. 

When all of this is ready and in the works, be sure to let your audience know about the live session ahead of time, and announce in a timely manner. Use teaser posts, countdowns, or event reminders to build anticipation. Oh! After a very super successful live broadcast, don't forget to repurpose the content! You can create short clips, highlight reels, or even transcribe the session for a blog post. This ensures that the content continues to provide value long after the live broadcast.